Stock Code: BIDU (Nasdaq)

Sector: Technology

Industry: Internet Information Providers

Company name: Baidu.com, Inc.

Web Site: http://www.baidu.com

Company Description:
Baidu.com, Inc., also known as Chinese Google by many people, is the leading Chinese search engine not only for China, but for all the Chinese language users in the world. "Baidu" was taken out of context from an ancient Chinese poem from 800 years ago during the Song Dynasty, and today it was founded in Beijing by Robin Li and Eric Xu in January, 2000. Its services to enable Chinese language users to find relevant information files online. Baidu offers a Chinese language search platform, which consists of Web sites and certain online application software, as well as Baidu Union, which is a network of third-party Web sites and software applications. Its products include Baidu Web Search that allows users to locate information, products, and services using Chinese language search terms; Baidu Post Bar and Baidu Knows, which provide users with a query-based searchable community; and Baidu News that provides links to an extensive selection of local, national, and international news. The company also offers Baidu MP3 Search that provides algorithm-generated links to songs and other multimedia files provided by Internet content providers; Baidu Image Search, which enables users to search millions of images on the Internet; Baidu Space to create personalized homepages in a query-based searchable community; Baidu Encyclopedia; and other online search products and software tools. Baidu.com designs and delivers its online marketing services to its P4P and tailored solutions customers based on their requirements. The company's auction-based P4P services enable its customers to bid for priority placement of their links in keyword search results. Baidu.com primarily serves small and medium enterprises, large domestic corporations, and Chinese divisions or subsidiaries of large multinational corporations in the e-commerce, information technology services, consumer products, manufacturing, health care, entertainment, education, financial services, and real estate and other industries.

Chairman: Robin Li

CEO: Robin Li

CFO: Shawn Wang